Instagram
For one of the smallest garments in our wardrobes, our lingerie and intimates can come with a surprisingly hefty price tag.
While some argue that you can’t put a price on the way a piece of lingerie can make you feel—in the words of Lizzo, it’s ‘good as hell’—we, and by we, we mean our bank accounts, have their limits.
When you factor in shopping for special occasions, like Valentine’s Day or a lucky someone’s birthday, updating our arsenal of intimate apparel can become a costly venture.
Luckily for us, there are plenty of brands creating stunning pieces of lingerie with surprisingly affordable price points.
Below, we round up some of the best affordable lingerie brands you can shop in Australia.
The best affordable lingerie brands to buy in 2025
Kat The Label
(Order by Feb 11th for Valentine’s Day)
It will be love at first sight when you lay your eyes on Kat The Label’s intricate, lacy lingerie and sleepwear pieces. The Melbourne-born brand creates beautifully feminine pieces including slips, bodysuits, garters and matching sets but, our favourite styles have to be their bralettes.
- Free Australian exchanges
- Get 10% off your first order
- Available in XS-2XL
- Free Australian shipping for orders over $75
If it’s a bit of luxury you’re after, Simone Pérèle delivers stunning, carefully designed lingerie sets and pieces to work for any occasion. Très chic!
- Free Australian shipping on orders over $200
- Free returns up to 30 days
- Extended size range
- Sign up for $10 off your first purchase
With a range of risqué costumes that would rival our favourite Mean Girls on Halloween and delicate lace pieces that look expensive (but are surprisingly affordable), there’s a lot to love from the Ann Summers’ range.
- Available to shop via The Iconic
- Sizes XS-XXL
- Fast delivery
For the perfect everyday lingerie that not only looks good but feels good, you can’t look past Peach. They have ample options to choose from including their best-selling no-show style.
- Free shipping over $99
- Available in XS- 2XL
Bendon not only creates their own fantastic line of lingerie and shapewear but also stocks popular designer brands such as Loveable, Pleasure State and Davenport.
- Free shipping on all orders over $100
- Free Returns
- Sign up and save $20 off your first order
With bras, bodysuits and briefs crafted in geometric lace, soft satins and sheer mesh, there’s a stunning style to suit everybody and every mood.
- Free delivery on orders over $95
- 10% off when you sign up
- 15% off for under 26 and students
For a bit of spice and edge, head over to Lovehoney to find some risque pieces that can add a little oomph to your next date night.
- Discreet packaging
- sign up for 20% off
- extended size range (up to AU 20)
With 59 sizes ranging from A-H cups and a commitment to catering to every skin tone, Berlei have become synonymous with creating the perfect everyday basics.
- Free shipping and returns Australia-wide
- Extended size range
- 10% off for members
Specialising in “D cup and up”, Brava is, you guessed it, the perfect place to find sexy and sensual pieces for those of us packing a little more into the bras.
- Join lingerie lovers’ rewards and get $15 off
- Students save 10%
- An exclusive and curated range of D-K everyday bras, swimwear, sports bras, and maternity bras.
No matter your style—whether you prefer understated bralettes or intricate lacy pieces—there’s a style to suit every taste.
- Free returns in-store and online
- Free delivery on orders over $70
One of the most recognisable names in the Australian lingerie market, Bras N’ Things is a go-to for on-trend pieces and must-have accessories that make styling tricky garments a breeze.
- Free shipping on orders over $99
- Join cheeky rewards now and receive $10 off
What is the best way to shop for lingerie?
The best way to shop for lingerie is to prioritise comfort, fit, and personal style. Start by understanding your body shape and measurements, then explore different styles that accentuate your features. Consider shopping in-store for personalised assistance or online for a wider selection. Ultimately, choose pieces that make you feel confident and empowered.
Any recommendations for matching lingerie sets?
When selecting matching lingerie sets, consider complementary colours, fabrics, and styles to create a cohesive look. Look for sets that enhance each other, whether through coordinating patterns or complementary textures. Pay attention to details like lace, straps, and accents to ensure a harmonious and alluring ensemble.
