If you’re feeling the hype, it’s time to shop for some streetwear clothing!
Streetwear’s global success thrives on community, collaboration, and a love for fashion. The clothes we wear tell the world about who we are, so why not dress your best? Let’s get into some of the best urban brands of all time.
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The 15 Best Streetwear Brands
Whether you’re an old school fan or a modern-day hypebeast, there’s no doubt that streetwear has dominated men’s clothing. Need proof? Check out our list of the most influential streetwear brands of all time!
1. Supreme
This NYC brand stays true to its name, reigning supreme over everyone else! For a brand known for its popular boxed logo, Supreme thinks out-of-the-box with their marketing moves, limited-edition apparel, and quirky merch.
Why it’s legit: Supreme has gained the respect of huge names in fashion, collaborating with Nike, North Face, Louis Vuitton, and a long list of other successful brands.
Price range: AUD$200 TO AUD$600
Shop now: Underrated Melbourne & Farfetch
2. Nike
Nike has influenced the world of sports, Hip Hop, and fashion. They’ve had some of the biggest stars and athletes rocking their gear! Over time, they branched out into activewear, caps, and accessories for men and women.
Why it’s legit: Your OOTDs aren’t complete without a pair kicks from the best in the sneaker game! If you’re thinking of buying their shoes and merch, “Just Do It”.
Price range: AUD$30 to AUD$280
Shop now: Nike AU & The Iconic
3. Yeezy
Kanye West merged his passion for Hip Hop and fashion with his own streetwear brand: Yeezy. His line is futuristic but retro with lots of designer pieces. Whether you like him or not, Ye is one of the best style icons and musicians of our time.
Why it’s legit: Yeezy breathed new life into sneaker culture. In a radio interview, Kanye expressed his issues while working with Nike. This pushed him to collaborate with Adidas to make his line of Yeezy sneakers.
Price range: AUD$200 to AUD$1000
Shop now: Yeezy Supply, Fight Club & Adidas
4. Adidas
The German footwear brand has left its mark on the world with its three-stripe logo! When Adi Dassler went solo, he surpassed his brother’s brand Puma by remaining relevant and versatile over the years.
Why it’s legit: Adidas made all the right moves, working with legendary musicians like Kanye West and Pharrell Williams to keep things fresh. You may have heard about the sneakers in Run DMC’s classic ‘My Adidas’ song!
Price range: AUD$40 to AUD$250
Shop now: Adidas Australia & The Iconic
5. Polo Ralph Lauren
Ralph Lauren’s Polo line was a major hit in the streets, with rappers and Hip Hop dancers wearing the colourful designs during performances and photoshoots.
Why it’s legit: Back in the late 80s, a group called the Lo Lifes sparked the trend of wearing Polo everywhere they went. Not long after, Raekwon of the Wu Tang Clan was seen in Ralph Lauren hoodies and an oversized Polo jacket!
Price range: AUD$150 to AUD$600
Shop now: David Jones & The Iconic
6. Stüssy
Shawn Stussy was a surfboard shaper who began signing each of them with his name. His signature became the brand’s memorable logo when he partnered up with a friend to make vintage-style shirts.
Why it’s legit: The tees received a cult following among surfers, skaters and Hip Hop heads alike! Now they make loads of caps, shorts, jeans, and accessories.
Price range: AUD$80 to AUD$200
Shop now: Stussy Australia & Shop Style
7. Champion
The champion of sportswear is owned by the same company behind Hanes. Following in their footsteps, the 100-year-old brand offers a variety of cheap, high quality apparel.
Why it’s legit: Champion’s clothes have a subtle appeal with great material. Their activewear, joggers, hoodies, and sweatshirts made them one of the coolest brands around.
Price range: AUD$30 to AUD$150
Shop now: Champion AU & Challenger AU
8. Reebok
In case you didn’t know, Adidas acquired Reebok in 2005. The brand expanded from its origins of sports footwear and geared up to make them more street-friendly.
Why it’s legit: They used celebrity endorsements and collaborations to level up their image. Jay Z was the first musician to get a Reebok sponsorship, then they worked with 50 Cent to make his G-Unit shoe line.
Price range: AUD$15 to AUD$200
Shop now: Reebok AU & Rebel Sport
9. Tommy Hilfiger
If you think this brand is just for preppy American fashion, think again! They offer a wide variety of options so you can rock Tommy from head to toe, including caps, tops, bottoms, and shoes.
Why it’s legit: Celebrities have been wearing the brand for decades, including Destiny’s Child, Snoop Dogg, and Sean Puffy Combs!
Price range: AUD$30 to AUD$500
Shop now: Tommy Hilfiger AU & The Iconic
10. HUF
There’s a counterculture touch to HUF’s printed designs – that’s because founder Keith Hufnagel was an 80s skate kid in New York. The brand also became famous for its weed print socks and tees!
Why it’s legit: Their clothing is true to their passion for skateboarding with a slogan that says: “Made by skateboarders, for skateboarders”.
Price range: AUD$20 to AUD$130
Shop now: HUF worldwide & Challenger
11. The Hundreds
Bobby and Ben were two friends that wanted to start a brand based on Cali culture. Their shirts, caps, crewnecks, and jackets are full of fun cartoon characters, including their iconic bomb logo.
Why it’s legit: The Hundreds became one of the most popular brands in California, catering to the skaters, surfers, and artists. Though the brand has matured its style, it remains beloved among young and old collectors all over the world!
Price range: AUD$40 to AUD$100
Shop now: The Hundreds online shop
12. Undefeated
Undefeated is sneaker store known for their high-profile collabs and edgy apparel. They prove that classics can always be updated to fit current tastes.
Why it’s legit: Undefeated is a stockist for many different brands, but it also has an impressive list of collaborations with Nike, Adidas, Puma, Vans, and BAPE!
Price range: AUD$50 to AUD$180
Shop now: Undefeated online
13. Human Made
Nigo came out with his new Japanese streetwear brand Human Made. The throwback designs are easy on the eyes, providing the perfect balance between simplicity and playfulness.
Why it’s legit: The mastermind behind BAPE made a comeback! Nigo reunited with Pharrell to collaborate on their Human Made x Human Nature collection in partnership with Adidas Originals.
Price range: AUD$100 to AUD$500
Shop now: End Clothing & Laced
14. Off-White
Virgil Abloh is the creative genius behind the luxury brand. His signature style of using words in quotation marks are present on sneakers, clothing, and merchandise.
Why it’s legit: Off-White is conceptual and innovative, collaborating with legendary brand: Jimmy Choo, Nike, Vans, Levi’s, Timberland, and Dr Martens.
Price range: AUD$100 to AUD$1000
Shop now: End Clothing & Matches Fashion
15. Palace
Founded by Levent Tanju, Palace went from being sold in local London skate shops to becoming their own big brand. The clothes and skateboards scream ‘90s skate culture’, labelled with their ‘Tri-Ferg Logo’.
Why it’s legit: The brand was recognised worldwide within just a few years of launching. This helped them get collabs with Reebok and Adidas. They continue to sell their skate gear, hats, apparel, and merch at stores and pop-up shops.
0Price range: AUD$150 to AUD$500
Shop now: Palace web store & FarFetch
Dress To Express
To wrap it all up, streetwear brands give us the chance to make a bold statement with our style. Whoever you are and whatever you do, there’s bound to be a perfect streetwear outfit for you!
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