How To Apply Blush To Suit Your Face Shape

We’re always on the hunt for new ways to do our makeup, which products the celebs are loving and the formulas makeup artists swear by.

So when a blush hack is taking over our social media platforms, we’re ready to try it.

The latest ‘ABCs of blush’ trend is all about using the letters of the alphabet to apply blush, focusing on different placements and recreating shapes to suit different face shapes.

Intrigued? So are we!

Keep scrolling as we explore the alphabet blush trend further.

Letter: W

Best suited for: heart shaped faces

The ‘W’ method is all about generously sweeping blush across the nose and cheeks to create a sun-kissed glow (minus the sun).

Start by swiping it across your face in a W shape, starting from one temple, across your cheeks, over your nose and all the way to your other temple.

Blend using either your fingers, beauty blender or brush and voila!

Note that stick blushes work best for this technique, particularly in subtle pinks and coral shades.

Revlon Gel Serum Blush, Pillow Talk Matte Beauty Wand — Revlon, Charlotte Tilbury

1. Charlotte Tilbury Pillow Talk Matte Beauty Blush Wand, $60 at Mecca

2. Revlon Illuminance Gel Serum Blush, $27.95 at Myer

Image of Camila Cabello wearing pink dress — Instagram

Letter: O

Best suited for: round faces

This blush hack helps make your cheeks look fuller and more rounded, which is particularly great for those with oval and round shape faces.

Start by applying a dot of cream blush in a circle shape around the centre of your cheeks and then blend in a circular motion.

The higher you draw your circle, the more defined your features will be.

NYX Sweet Cheeks blush, Morphe cream blush — NYX, Morphe

1. NYX Sweet Cheeks Soft Tint Blush Mousse, $21.99 at Amazon

2. Morphe Cheek You Out Cream Blush, $18 at Mecca

Letter: L

Best suited for: oval faces

Calling all powder blush lovers, this one’s for you.

Begin by making an L shape with your hand, holding it over your face with your thumb just joining up to your nose and your forefinger touching your hairline.

Go in with an angled brush and fill in the space, blending as you go to ensure your blush looks seamless.

Benefit peachin' blush, Rare Beauty powder blush, Sephora blush brush — Rare Beauty, Benefit, Sephora

1. Rare Beauty Soft Pinch Luminous Powder Blush, $50 at Sephora

2. Benefit Peachin Golden Peach Blush, $54 at Myer

3. Sephora Classic Blush Brush, $38 at Sephora

Letter: C

Best suited for: diamond shaped faces

Skip the contour and try the C shape!

This technique is all about sculpting and lifting features.

To mimic the C shape, apply blush in a curved shape on both sides from your brows all the way to your cheekbones before blending in.

A liquid blush would work best for this shape, and will give you a summery glow once fully blended in.

1. Designer Brands Sweet Cheeks Liquid Blush, $14.99 at Adore Beauty

2. Nars Afterglow Liquid Blush, $54 at Mecca

Image of Kylie Jenner wearing sparkly dress — Instagram

Holly Hampton-Thayers

Holly is an Australian-based fashion and beauty writer with nearly ten years of editorial experience in the print and digital space. After completing a journalism degree and working with editorial and fashion teams across UK titles such as Cosmopolitan and Refinery29, Holly began working in the e-commerce sector as fashion editorial assistant at The Outnet. In her current role across the Are Media weekly titles, she loves putting the latest beauty products to the test, discovering new and noteworthy fashion brands, and showing readers how to look luxe for less.