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If you’re after the crème de la crème of beauty spots, most Aussies know to look no further than their trusted David Jones store, where luxury meets legendary status! With over 180 years of beauty expertise, it’s safe to say the retail giant has cemented itself as the ultimate beauty playground for aficionados who know their highlighters from their high ends.
So, why does David Jones reign supreme in the world of beauty? Well, of course there’s a dazzling array of both global powerhouses and Aussie gems all under one roof, but did you know they offer facials, beauty treatments, professional makeup services and masterclasses too? Think of their beauty advisors like your personal glam squad, offering expert tips and tricks to elevate your beauty game whether you’re a beauty addict or just a novice.
But wait there’s more! Beyond the well-known names, you’ll also find an array of extraordinary and niche beauty lines that might have flown under your radar. Just last week, cult makeup brand Anastasia Beverly Hills has been added to their extensive beauty line-up, with the entire range now available online and in store nationally. If you’re in Melbourne, may we also urge you to check out the brand new, revamped beauty floor inside David Jones’ iconic Bourke Street Flagship store. Not only is it beautiful, it now has seven new beauty treatment rooms for signature facials with brands like Dermalogica, La Mer, Lancome, Rationale and Chanel, and also houses the very first Anastasia Beverly Hills brow bar in the southern hemisphere! Seriously, her patented Golden Ratio Theory technique for perfect arches is a game changer.
To make things easier, here are just a few of the brands you can now try, test, touch and buy in store, which you couldn’t before…
01
Anastasia Beverly Hills
The Celebrity brow guru
Founded by Anastasia Soare, (the woman behind Kim Kardashian, Jennifer Lopez and Oprah’s perfectly shaped arches) this brand has revolutionised the eyebrow game with precision tools and defining pomades, setting new standards for brow shaping and grooming worldwide. ABH’s standout product, the Dipbrow Pomade, remains a staple for achieving flawless brows with its long-lasting, smudge-proof formula.
02
Who Is Elijah
Australia’s No.1 genderless scents
A newbie in the beauty landscape, this Australian-founded brand has just hit the shelves. Its elegant, artisanal approach and commitment to using premium ingredients resonates strongly with fragrance enthusiasts, ensuring its continued acclaim. We’re envisioning big things for this (currently) small brand.
03
Ultra Violette
The new gen sunscreen
Cult SPF brand Ultra Violette is renowned for its “skinscreens”—sunscreens that blend seamlessly into your skincare routine, providing the same beauty benefits as your favourite skincare products while offering top-notch sun protection. They have also ventured into SPF makeup too, with bronzing drops, illuminators and lipbalms for a 360 approach to combat the ageing effects of UV rays.
04
Rationale
Science backed skincare
Stemming from its scientifically backed formulations and luxury appeal Rationale’s focus on advanced, evidence-based skincare with high-quality, potent ingredients holds cult status for a reason. The products are an investment, but the glowy skin pay off is worth it.
05
Vida Glow
Beauty from the inside
After launching in 2014, Vida Glow was David Jone’s first collagen supplement brands to be stocked on shelves. The brand’s commitment to high-quality, bioavailable ingredients, along with its focus on holistic beauty and wellness, resonates deeply with consumers seeking effective, premium solutions for youthful, radiant skin.
06
Color Wow
Every A-Lister’s favourite
Remember J.Lo’s epic hair at the 2020 Super Bowl? Well, that insanely big, bouncy blow-out was all thanks to celebrity hair stylist Chris Appleton using Color Wow products to achieve the look. Once only accessible to the A-List in Hollywood, the full range is now available at your local David Jones. Oh and if you’re going to try just one product, make it the Dream Coat.
