Move over coastal chic and cottagecore; this summer, it’s all about saddling up in style. Rooted in Western Americana with a modern twist, this new cowgirl aesthetic celebrates a nostalgic nod to the untamed spirit of the Wild West. Here’s how to take the reins on this trend, just like the hottest celebs.
STYLE IT FOR: the beach
Dubbed ‘coastal cowgirl,’ this iteration started of course on TikTok and takes inspiration from last year’s ‘coastal grandmother’ aesthetic as well as a nod towards 70’s inspired vibes. Pair your triangle bikini with layered necklaces, tassel sandals, and a statement straw cowboy hat.
STYLE IT FOR: a shopping trip
Try mixing textures and pairing leather with lace, suede with sequins, or denim with chiffon to create a visually interesting outfit that’s both tough and tender.
STYLE IT FOR: girl’s lunch
From distressed jeans to oversized jackets and button-up shirts, denim is at the heart of this trend. Look for unique washes, embroidery, or patchwork detailing. Pair with a western belt, like oversized buckles and intricate tooling to tie the outfit together.
- Lack of Color The Ridge Black Cowboy Hat, $159
- Quay Australia High Key Sunglasses, $85
- Pretty Little Thing Black Chiffon Fitted Shirt, $75
STYLE IT FOR: a night out
Unexpected pieces like metallics, leather, sheer fabrics, and bold accessories really amp this look up for an evening on the town.
Styling tips to remember…
Layer Wisely: Lightweight shawls or vests with embroidery or fringe are perfect for evenings.
Accessorise Boldly: Think chunky turquoise jewelry, layered necklaces, or oversized earrings to make a statement.
Play with Colour: While earthy tones are a staple, vibrant hues like turquoise, coral, and mustard can elevate your look.
