Kyle Sandilands is usually the more controversial member of this famous friendship, but now Jackie O Henderson has divided fans by insisting she’s “done with dieting”… despite being an ambassador for a weight loss company.
WATCH: Jackie O’s candid weight loss update
She’s described herself as a “yoyo dieter” in the past and confessed to trying almost every weight loss plan under the sun, but now the radio host says she’s done with dieting for good.
“I am done with dieting. If you diet, it most likely always comes back on because you can’t sustain it,” the 47-year-old told the Daily Telegraph.
“If we lose weight super quick and we are really depriving ourselves, we know that is never going to last.”
Jackie spoke from personal experience, as she recently revealed she gained back 10 kilos after losing it on a WW (formerly Weight Watchers) plan.
Jackie insisted that after trying every diet out there, she’s now switched her focus to wellness and creating a sustainable weight-loss routine.
“I have done Atkins, Keto, there has been so many over the years and what I’ve learned is that at the end and you go back to what you normally eat, your body goes back to the weight again,” she added.
“It is about trying to find something that doesn’t feel like you are depriving yourself.”
So why are fans so divided on her latest comments? Well, in case you didn’t know Jackie is actually an ambassador for WW and promotes their weight loss plans, which critics have slammed in the past.
In the age of body positivity, companies like WW are often accused of contributing to diet culture and profiting off of women feeling pressured to look a certain way.
WW rakes in millions of dollars every year from women hoping to slim down, but critics say it’s companies like WW – along with the media – that make them feel like they have to lose weight in the first place.
Danni Rowlands, National Manager Prevention Services at The Butterfly Foundation, described diet culture to Now To Love as: “anything that’s really driving weight loss, body shape change, or anything suggesting that there is a quick fix around weight, shape and size.”
Now social media users are accusing Jackie of trying to cash in on a body positive narrative while still promoting diet culture through her WW partnership.
WATCH: Jackie O reveals shock diet in 2019
“You can’t say diets don’t work and still cash your check from promoting the biggest diet company ever,” one said on Facebook. “Pretty hypocritical.”
Another wrote: “I’m just sad for her. Trying to lose weight with WW is still dieting, no matter what you call it Jackie. Wish she’d just love her body the way it is. She’s beautiful.”
However others praised the radio star for being so candid about her weight struggles through the years, saying they’ve had similar experiences.
Jackie originally said she hoped to shed 10 kilos with WW and managed to do so last year, but recently told Sunrise host Nat Barr that she had regained the weight after “falling off the wagon”.
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