There’s a reason it’s been a bestselling skincare product for five decades, with happy customers calling it a ”magic potion”.
The famous Nutrimetics Nutri-Rich Oil, ($78/60ml), regularly receives five-star reviews from its loyal fans.
It’s been a favourite with Australian women since the 1970s – back when women ordered their beauty products via mail order catalogue!
The Nutrimetics selling method might have changed over the years (yes, you can buy the products online!), but its products have well and truly stood the test of time.
’With over 30 different uses for hair, skin and nails, every 60ml jar of Nutri-Rich Oil is packed with the healing powers of 100 apricots,’’ the Nutrimetics website states.
‘’This concentrated, multi-purpose formula instantly soothes dry, stressed skin.’’
The key ingredient is Apricot Kernel Oil, which mimics the skin’s own oil production to boost the skin’s ability to retain moisture.
So why is Nutrimetics’ Nutri-Rich Oil still so beloved after 50 years, you ask?
We’ll hand that one over to the fans.
Why shoppers love this bestselling skincare product
‘’Nutri-Rich Oil is a magic potion – so many healing benefits!’’ one shopper wrote online.
‘’Everyone needs this product, it’s the best. I use it for night-time treatment (helps my dry skin), cuticle oil for my nails, and hand cream as well.
‘’There are so many ways to use it. Smells amazing too!’’
The Nutri-Rich line also includes everything from body butters and lip balms to face oil and shampoo and conditioner.
One shopper said the Nutri Rich Nourishing Body Butter, $44, was the best body cream she had ever used.
‘’Body Butter is the best body cream I’ve used, hands down,’’ they wrote.
‘’The first time I used this I was astonished how soft my skin felt, even the next day after use. Cannot recommend it enough.’’
‘’This would be the best body lotion/butter I have ever tried,’’ said another.
‘’It’s so lovely and rich. I’m very impressed with this product. It’s amazing!’’
New look, new ethos
If you’re of a certain age, you might remember eagerly waiting for the Nutrimetics catalogue to arrive in the mail.
You’d pore over it, after which you’d happily order up a bunch of products!
Ever keeping up with the times, Nutrimetics has undergone a revamp.
It’s now selling its extensive range of beauty products online to a whole new generation of skincare and makeup lovers.
One range that’s undergone a makeover is the Ultra Care range, focusing on advanced actives, clinically proven results and affordable prices.
The new look reflects the range’s new ethos, with a bold new energy and bright colours for easy recognition.
Hero treatments include the Retinol Booster to improve skin elasticity, the Moisturising System+ (now upgraded with double Hyaluronic Acid) and the Vitamin C Booster, with 20% Vitamin C for advanced skin brightening.
And bargain hunters can rejoice. For a limited time only, Aussie shoppers can get their hands on the formulas with 20% until 31 August 2024.
If you’ve never heard of Nutrimetics before (where have you been?) here’s the story of the brand, which is celebrating its 56th birthday this year.
Long before it was ever a trend, Nutrimetics was one of the first beauty brands to use natural ingredients.
Products were packed full of botanicals, minerals and natural oils to help skin glow.
Nutrimetics’ Aussie founder, Imelda Roche, was also adamant that her products should not be tested on animals.
It was a bold vision in the late 1960s, when ‘’cruelty-free’’ wasn’t really part of the beauty industry vocabulary.
The brand’s calling card was its use of Apricot Kernel Oil, from its hand creams to face moisturisers, body lotions and lip balms.
And that oil is still the key ingredient in many of the brand’s products – including the Nutri-Rich Oil.
Products that customers love and the added cache of a true Aussie heritage brand.
What’s not to love?
