As a swimwear designer what better place to inspire your brand than Bondi Beach? And it obviously worked because White Sands luxury swimwear has gone global.
Led by celebrated Australian swimwear designer Leah Madden, White Sands is known for its blend of luxury and laid-back beach style.
It includes resort wear, beachwear, sarongs and coverups as well as its iconic bikinis and one pieces.
White Sands is most famous for its upside down bikini top, which it launched on the runway of Australian fashion Week in 2009.
It grabbed the attention of celebs all over and became a style of bikini loved by Kendall Jenner, Kylie Jenner, the Kardashians, Sydney Sweeney and Elsa Hosk.
Designed to be “minimalist” and simplistically chic, this home grown Aussie brand is the go-to for any beach lover as the mercury begins to soar.
“Stunning,” pinged the comments on Instagram in response to the White Sands leopard print two piece.
“I love the rose print. I need,” said another on an image of the rose-patterned string bikini bottoms.
Even better, many of the items are now on sale, so you can get your perfect bikini for less.
The best selling Lucy Scoop bikini top is down from $89 to $60 and the Mia Bandeau top is also reduced to $60.
The brand has been making waves for years.
Back in 2011 White Sands released its Noosa design with Kendall Jenner as its campaign model.
Jenner was just a teenager and hadn’t become the global modelling icon she is today but the Noosa style still sold out within hours.
The Noosa Multiway bikini top offers versatility, allowing wearers to experiment with how they wear it and it continues to sell out each season.
The classic string bikini tops, triangle bikini tops and micro bikini tops are also enduring favourites and White Sands is about to share the love, expanding its swimwear to Europe.
“After winning over the Australian and American markets, Europe was a natural next step for us,” creative director Leah Madden said.
“Europeans appreciate the same effortless elegance that defines Australian swim fashion. Our designs are all about empowering women to feel confident, wherever they are.”
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