What does it take to become a famous YouTuber? It isn’t as easy as you think! It takes years of dedication to create original content and build a solid following. While older generations may never understand it, millennials have proven that being a YouTuber is a legit way to make money.
YouTube in AU has been on the rise and subscribers are always searching for new videos: from beauty tips and life hacks to viral parodies and product reviews. There’s always something for everyone, and some of the best videos are from the land down under!
The YouTuber Dream
We all love watching videos online, but what makes YouTubers so popular? Audiences love to keep it real, which means online personalities are more relatable than celebrities and media companies. Youtubers have mastered the art of maintaining a good relationship with their fans and collaborating with other creators in the community.
Brands and corporations have noticed how influential YouTubers are, giving them sponsorships and ad revenue to gain relevance among viewers. Some channels have even branched into making their own shows, podcasts, and merch! There are 1.8 billion users on the platform, and thousands of Aussie channels that generate millions in revenue every year. The numbers continue to go up, proving that you can make a living by just being yourself.
The 15 Top Australian YouTubers
If you’ve got dreams of becoming a YouTube vlogger, it’s important to look up to the greats that came before us. Not sure where to start? We’re happy to introduce you to the best Australian YouTubers of all time!
1. How To Basic
Content: This anonymous channel is far from basic, giving you how-to videos as you’ve never seen them before!
Joined: December 8, 2011
Subscribers: 16.7 million
Estimated Yearly Income: $119.5K-$1.9M
Most Viewed: How to quickly get a six-pack (129 million views)
2. CKN Toys
Content: This kid-friendly channel features two adorable brothers who review all sorts of cool toys together!
Joined: March 28, 2015
Subscribers: 17.4 million
Estimated Yearly Income: $14M
Most Viewed: BIGGEST Fireman Sam Toy Collection Ever (406 million views)
3. Maxmoefoe
Content: Max Stanley is like an Aussie PewdiePie – he does all kinds of crazy pranks, challenges, and games in the name of fun!
Joined: November 14, 2007
Subscribers: 3.03 million
Estimated Yearly Income: $17.6K
Most Viewed: Slip N’ Slide of Death feat. How To Basic (32 million views)
Content: Ethan Marrell produces vulgar voiceovers and reviews that’ll make you laugh out loud!
Joined: April 24, 2014
Subscribers: 4.93M
Estimated Yearly Income: $2.41M
Most Viewed: Ozzy Man Reviews: Yanet Garcia & Mexican Weather (46 million views)
5. LazarBeam
Content: Lannan Eacott is a streamer known for his unfiltered Fortnite: Battle Royale gaming.
Joined: January 4, 2015
Subscribers: 19 million
Estimated Yearly Income: $1.93m
Most Viewed: I became a stream sniper (46 million views)
6. Troye Sivan
Content: From YouTube cover singer to a pro musician, this Aussie artist gained lots of fans from the LGBT community for his voice and personality.
Joined: October 1, 2007
Subscribers: 7.1 million
Estimated Net Worth: $8M-$10M
Most Viewed: Happy Little Pill – Official Video (45 million views)
Content: Ann Reardon specialises in creative ways to bake sweets, desserts, and miniature snacks!
Joined: April 16, 2011
Subscribers: 4.74 million
Estimated Yearly Income: $239K
Most Viewed: iPad Cake Best Apps (38 million views)
8. Planet Dolan
Content: Daniel James Johnson makes interesting countdown lists on strange finds, conspiracies, and mysteries to satisfy your curiosity.
Joined: March 1, 2014
Subscribers: 5.68 million
Estimated Yearly Income: $62.2K
Most Viewed: 30 Disturbing Things Found on Google Maps (35 million views)
Content: Lauren makes videos on all things beauty, but she also gives you relationship advice and tips on body positivity!
Joined: August 31, 2011
Subscribers: 3.39 million
Estimated Yearly Income: $6K
Most Viewed: Natural Prom Makeup Tutorial (11 million views)
Content: Natalie Tran makes us laugh with her funny skits, and the best part is she plays all the characters at once!
Joined: September 12, 2006
Subscribers: 1.85 million
Estimated Yearly Income: $510 – $8.2K
Most Viewed: For People Who Skip Ads (8.5 million views)
Content: Brittney is like the girlfriend you never had! She gives you an inside look at her makeup and fashion hauls, food reviews, and real-talk moments.
Joined: August 10, 2011
Subscribers: 1.06 million
Estimated Yearly Income: $219 – $3.5K
Most Viewed: AUSTRALIAN TRIES AMERICAN CANDY! (8 million views)
Content: Isaac is a comedian who does hilarious reaction videos, social commentary, and insider info about Australia.
Joined: January 23, 2012
Subscribers: 1.69 million
Estimated Yearly Income: $USD21.3K to $340.2K
Most Viewed: 10 Reasons Not To Visit Australia Reaction Video (6.2 million views)
13. FairBairn Films
Content: Lachlan and Jaxon Fairbairn are brothers that perform comedy skits and exchange quirky teenage banter.
2Joined: April 28, 2014
Subscribers: 781K
Estimated Yearly Income: $32.2K – $515.7K
Most Viewed: Dude Perfect but they have to use the first take every time (31 million views)
Content: Leanne Ratcliffe is a raw vegan health and fitness guru! She also debunks fad diets and fat loss myths.
Joined: October 22, 2007
3Subscribers: 781K
Estimated Yearly Income: $22.1K – $353.5K
Most Viewed: Single & Ready To Mingle (31 million views)
Content: This young rising star gives us funny day-in-the-life videos featuring her friends, family, and boyfriend!
Joined: August 25, 2013
Subscribers: 1.03M
4Estimated Yearly Income: $21.5K – $344.3K
Most Viewed: PLAYGROUND BOSS (5.7 million views)
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